RELIABLE ADOBE AD0-E560 EXAM SIMULATOR & VALID AD0-E560 TEST QUESTIONS

Reliable Adobe AD0-E560 Exam Simulator & Valid AD0-E560 Test Questions

Reliable Adobe AD0-E560 Exam Simulator & Valid AD0-E560 Test Questions

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Adobe Marketo Engage Architect Master Sample Questions (Q61-Q66):

NEW QUESTION # 61
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

  • A. Configure Program Member Custom Fields to track the UTM parameters
  • B. Configure local program tokens to set UTM parameters
  • C. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
  • D. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
  • E. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
  • F. Configure program tokens for UTM parameters that have been inherited from a parent folder

Answer: A,D,F


NEW QUESTION # 62
A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?

  • A. Use Smart Campaign filters to analyze email performance
  • B. Consolidate all email campaigns into a single report
  • C. Focus only on open rates for emails
  • D. Create region-specific Email Performance Reports

Answer: D


NEW QUESTION # 63
Which strategies support governance in a Marketo instance? (Choose two)

  • A. Enabling team-based workspaces
  • B. Consolidating all engagement campaigns
  • C. Reducing lead scoring rules
  • D. Implementing regular audit schedules

Answer: A,D


NEW QUESTION # 64
A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

  • A. Will E-Commerce share billing data to the Company object in Marketo?
  • B. Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
  • C. Will E-Commerce use a default integration for order data and billing?
  • D. Will E-Commerce share order data with Marketo via a Custom Object?

Answer: A


NEW QUESTION # 65
A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

  • A. Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
  • B. Restrict API access to a specific geographic region
  • C. Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
  • D. Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance

Answer: C


NEW QUESTION # 66
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